

Empowering Communities Through Social Enterprise Partnerships
Social enterprises are businesses that trade with a clear social or environmental mission at their core, by reinvesting profits primarily into achieving goals in creating a positive ripple effect within the community. We are committed to fostering a more inclusive and sustainable economy by supporting organisations that actively pursue a positive social or environmental mission. One of the cornerstones of our commitment is Bargain Basement, a unique retail endeavour that embodies our dedication to community empowerment and sustainable practices.

Bargain Basement
Bargain Basement is a charity retail initiative, founded in 2016 by Datin Joanne Wong, the Executive Director of IOI Foundation. Bargain Basement transforms unused items into meaningful contributions for the community.
Inspired by Datin Joanne’s decluttering journey, the Bargain Basement initiative was created to repurpose pre-loved goods into funds that support various charitable causes while promoting sustainable shopping. Through this effort, Bargain Basement makes a positive impact on social, environmental, and financial causes. Since our inception, we have contributed substantially and donated to over 50 charity homes and organisations. Join us in making a difference—shop or donate today!

How Bargain Basement Works
Reinvesting Results into Community Betterment
Other than Bargain Basement as our primary social enterprise initiative, IOI Foundation has contributed to other charitable causes with common goals and objectives.
Launch of Bargain Basement and Charitable Contributions
- Bargain Basement was launched a social enterprise that collects and sells donated items to raise funds for a diverse range of beneficiary organisations. Datin Joanne Wong, the Executive Director, played a key role in the launch and initial charitable efforts.
- The initiative actively promotes recycling, reuse, and decluttering. To date, substantial amount of funds have been raised and supported numerous beneficiaries, including schools, healthcare support foundations, shelter homes, animal shelters, and organisations aiding the elderly, orphans, individuals with disabilities, and those in need of hunger relief and education.
- The selection of beneficiaries has, at times, been driven by donors and customers, fostering community engagement and participation in charitable giving.
- Impact: Bargain Basement has demonstrated a broad community impact through its charitable contributions, promotion of sustainable practices, and by contributing to environmental sustainability and a circular economy.
Impact of Our Social Responsibility
IOI Foundation's support for UTAR Hospital aligns strongly with its commitment to social responsibility, particularly in the realm of medical assistance. This initiative aims to: